Easy Things You Can Do to Get More Business From Social Media in 2025

 Let’s face it—social media can feel like a full-time job.

But in 2025, it doesn’t have to be that hard! Trust me, you don’t need to master every new trend or spend hours editing videos to see results. With a little intentionality (and maybe a cup of coffee), you can turn your social media into a lead-generating machine. Here’s how to make it happen—easily and stress-free.

1. Give Your Social Media Profiles a Glow-Up

Think of your social media profiles as your first impression. Are they saying, “I’m a pro, and I’m here to help,” or more like, “I set this up in 2018 and never looked back”? It’s time to:

• Update your bio. Make sure it’s clear, current, and tells people why they should work with you. Include your location, the areas you serve, and the best way to contact you. Oh, and make sure your account is set to public—not private!
• Double-check your links. Make sure every link—whether to Instagram, TikTok, or your website—goes where it’s supposed to. If you’ve got old accounts (like Pinterest or Twitter) you no longer use, it’s time to clean house. Get them off the page. Ghosting potential clients? Not in 2025!

2. Learn From Last Year’s Wins and Flops

Before you dive into 2025, start with an open mindset. If something didn’t work in 2024, let it go. Not every post or trend is worth your energy.

Your 2024 content holds all the clues for what works (and what doesn’t).

• Did that video of your favorite neighborhood get a ton of likes? Great—make more like that!
• Did your inspirational quote post get crickets? Let’s just say it’s time to retire those.
• Analyze, adjust, and remember: social media is all about learning and evolving.

3. Plan Ahead Like a Pro

You don’t need to post every single day, but you do need a plan. Here’s the cheat code: theme days!

• Monday: Neighborhood Spotlight – Walk through a local area with b-roll and share some quick stats (pro tip: show your face, people love seeing you!).
• Wednesday: Business Best Bet – Highlight your favorite local coffee shop, boutique, or restaurant (and get bonus points for tagging them—they might share it!).
• Friday: Real Estate Tip of the Week – What’s a question you hear all the time? Turn it into a tip. Trust me, this one always lands.
• Weekend Fun: Share a personal favorite—whether it’s a dreamy house or that amazing brunch spot you just discovered.

Having a plan not only saves you time, but it also makes you look like you’ve got your act together (even if you’re filming in pajamas—no judgment!).

4. Lights, Camera, Scroll-Stopper!

Video is where it’s at in 2025. Don’t panic—you don’t need Spielberg-level skills to shine.

• Start with short-form videos: Reels, YouTube Shorts, or TikToks.
• Mix it up with b-roll footage, voiceovers, or talking directly to the camera.
• Apps like CapCut make editing simple—even if tech isn’t your thing.

Ready to take your Reels to the next level? Join me for my Reels in Real Estate 101 Editing with InShot Webinar on January 30th at 10 AM. You’ll learn how to edit videos like a pro, and the best part? Use the code EDITWITHPINKY to get the class for just $25, along with access to the replay. [Insert link to sign up here!]

Remember, people love authenticity, so don’t be afraid to let your personality shine. Got a blooper? Share it in your Stories—it makes you relatable!

5. Try Something New

This is your year to experiment!

• Green Screen Videos: Use them to explain data, share market updates, or create eye-catching visuals. If you’ve never done a green screen video, reach out to me on Instagram at Pinky Knows Naples—I’ve got a class for that!
• CMA Videos: These personalized home valuation videos help you land the listing every time. Not sure how to do these? Let me know—I have a whole video class on the topic, and I’ll show you exactly how I create them.

Social media is all about testing what works, so don’t be afraid to get a little creative.

6. Set Goals You Can Actually Track

I know, I know—analytics sound boring, but trust me, they’re your best friend.

• Engagement: It’s not about the views, my friend. Viral doesn’t mean business. Instead, track those likes, comments, and shares.
• Need More Leads? Start paying attention to the DMs you’re getting. Are you creating content that gets the messages coming in? The more you converse with others, the more you’ll see leads showing up in your inbox.
• Celebrate the Wins: Remember, it only takes one person to see your content and want to work with you. It may feel like it’s not working, but I can guarantee this: if you’re not showing up on social media, it’s definitely not working.

Your 2025 Social Media Success Awaits

Here’s the deal: you don’t need to be a social media wizard to make it work for you. With a few simple tweaks and some strategic planning, you’ll be turning followers into clients before you know it.

So, grab that coffee, block off an hour, and let’s make 2025 your best year yet. I promise—once you see the results, you’ll wonder why you didn’t start sooner!

About the Author
Sue “Pinky” Benson is your go-to expert for blending real estate expertise with innovative marketing strategies. When she’s not helping agents and clients thrive, she’s creating engaging content and leading coaching sessions for agents nationwide. Follow your Naples Real Estate Bestie on Instagram at Pinky Knows Naples.